Diverse group "gets physical" to launch brand new Weekend to End Women's Cancers benefiting The Campbell Family Institute at The Princess Margaret.
Impromptu exercise class features leggings, head bands, scrubs, and men in tights at the Hudson Bay Centre
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Highlights from today's impromptu exercise class

Shoppers Drug Mart/Pharmaprix becomes official national title sponsor of WEWC




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Media Contact:
Ailish Steele
Communications Coordinator
asteele@endcancer.ca
416.577.9255

For Immediate Release
TORONTO (January 20, 2010)

NEWS FACTS:
  • Today at 1pm at the Hudson Bay Centre, a group of approximately 40 people came together for an impromptu exercise class to kickoff the Shoppers Drug Mart® Weekend to End Women's Cancers™ benefiting The Campbell Family Institute at The Princess Margaret. (The event was formerly known as The Weekend to End Breast Cancer).
  • Clad in leggings, head bands, and leotards, the group started working out to the sounds of Olivia Newton-John's 1980s hit, "Physical." Shortly afterwards, personnel from The Campbell Family Institute at The Princess Margaret joined, wearing their scrubs. Several minutes later, employees of Shoppers Drug Mart also joined in.
  • Similar routines took place in five other cities today: Vancouver, Montreal, Ottawa, Calgary and Edmonton.
  • This event was a call to action, as 1 in 7 Canadian women will be diagnosed with breast or gynecologic cancer in their lifetime.
  • The Weekend is an epic fully-supported, two-day walk with new improvements for 2010 to create a bigger, more impactful and inclusive event. Among the additions:
    • The introduction of a new, 30 km, 1-day walking option for those unable to partake in the epic 60km, two-day event.
    • A new system that empowers walkers by letting them designate whether the funds they raise go towards breast or gynecologic cancer research and care.
    • The addition of Shoppers Drug Mart as the official national title sponsor.
  • To date, The Weekend has raised over $102 million for cancer research for The Princess Margaret and has delivered tangible results: the seed funding for the breast cancer rapid diagnosis program, state-of-the-art MRI and digital mammography equipment, clinical trials support, continued funding of innovative research studies into breast and gynecological cancers at The Campbell Family Cancer Research Institute, led by Drs. Ben Neel, Tak Mak and Pam Ohashi; and recruiting and retaining top experts in the fields of breast and gynecological cancers.
  • More information is available at www.endcancer.ca and http://to10.endcancer.ca/site/PageServer?pagename=to10_media_room

QUOTES:
Paul Alofs - President and CEO of The Princess Margaret Hospital Foundation
"Today's event was emblematic of the brand new Weekend. In one sense, it was light and fun, but in another, it showed the commitment of groups of men and women coming together and making a physical statement with the hope of eradicating all women's cancers. I encourage everyone to visit www.endcancer.ca and join us in the fight."

"The Weekend is part of the fabric of life in this community. It has had an undeniably profound impact. And 2010 will be a real watershed for this event. In Shoppers Drug Mart, we have a highly inspired presenting sponsor. We also feel that by adding new options, giving participants more flexibility and empowering those to designate where the money they raise will go, we will have an even bigger impact!"

Sheryl Ambrose, participant in the Toronto 2010 Weekend to End Women's Cancers
"As a cancer survivor, today's event warmed my heart. It was very amusing and I think we really turned some heads. This event, which was already so great, has been improved. I hope that it will prompt people to go to www.endcancer.ca and register. Only through sustained action and commitment will others be spared of the battle my loved ones and I have gone through."

Mary-Alice Vuicic, Executive Vice President, HR & Organizational Development, Shoppers Drug Mart/Pharmaprix
"Shoppers Drug Mart/Pharmaprix is thrilled to be the national title sponsor of the Weekend to End Women's Cancers. We believe the WEWC is one of Canada's leading fundraising events in support of ending women's cancers and we are committed to that purpose. I encourage you to go to a Shoppers Drug Mart or Pharmaprix location and pickup a "sign up" form or visit endcancer.ca online to register for the walk."

About The Campbell Family Cancer Research Institute at Princess Margaret Hospital
The Campbell Family Cancer Research Institute at Princess Margaret Hospital brings together an elite team of cancer researchers, scientists, clinicians and staff dedicated to the ultimate goal of conquering cancer by leveraging basic, translational and clinical research into dramatic cancer breakthroughs. For more information, go to www.campbellfamilyinstitute.ca

About The Princess Margaret
Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute, have achieved an international reputation as one of the top 5 cancer research centres in the world. Princess Margaret Hospital is a member of University Health Network which also includes Toronto General Hospital and Toronto Western Hospital. All three are research hospitals affiliated with the University of Toronto and more information about UHN can be found at www.uhn.ca.

About The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation at University Health Network raises funds for research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Cancer Institute. More information about the Foundation can be found at www.pmhf.ca.


 

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