|FOR IMMEDIATE RELEASE
Toronto, ON (September 12, 2009)
QUOTES on The Weekend to End Breast Cancer 2009:
- The Princess Margaret Hospital announced today that 4616 participants have raised $11.6 million in the landmark seventh annual Weekend to End Breast Cancer.
- After Opening Ceremony at the CNE, participants embarked on a scenic walk though the streets of Toronto. Their day's journey will end once they have completed the first half of their two-day, 60-kilometre trek and reached camp at Downsview Park, where they sleep tonight.
- Walkers will head back to Exhibition Place on Sunday. Friends and family are invited to greet the Walkers and cheer them on as they cross the finish line.
- Closing ceremonies begin at 4:30 pm on Sunday in Halls A and B of Direct Energy Centre, Exhibition Place.
- To celebrate the Weekend to End Breast Cancer's seventh year, the event has expanded its mandate to include all women's cancers.
- Over the past 7 years, a total of $100 million has been raised, enabling numerous advances in cancer research and care. While funds continue to support innovative research, treatments and prevention programs for breast cancer at the Campbell Family Institute at The Princess Margaret, proceeds now also finance new discoveries to better treat gynecologic cancers such as ovarian, endometrial (uterine), cervical, and vulvar cancers
- In 2010, as a reflection of its new mandate, the event is changing its name to the Weekend to End Women's Cancers benefiting The Princess Margaret. The 2010 edition will continue featuring a one-day Walk alongside the regular, two-day 60-kilometre blockbuster event.
- The Weekend to End Women's Cancers benefiting The Princess Margaret is scheduled for September 11-12, 2010. For more information, or to get involved, please call (416) 815-WALK (9255) or visit www.endcancer.ca.
- The Princess Margaret gratefully acknowledges the event sponsors for their commitment to the cause: City TV, 104.5 FM, Dole Sparklers, Lipton Sparkling Green Tea, Sun Chips, CIBC, Astra Zeneca, Yellow Tail Wines and Trade Secrets
QUOTES on the new, more impactful "Weekend to End Women's Cancers" that replaces the Weekend to End Breast Cancer:
- It's incredible how The Weekend to End Breast Cancer continues to positively affect Toronto and surrounding areas. Funds raised via this event have enabled PMH to recruit international experts and continue to lead in cancer research through the discovery of new targets and therapies, and novel models of care and recovery. (Dr. Jonathan Irish, Chief of Surgical Oncology, Princess Margaret Hospital)
- As a Walker, I am inspired by the thousands who have the determination to do the Walk and bring in the critical dollars that make such a profound difference in the struggle against this awful disease. Each participant is a leader and hero. I am proud to be amongst them. (Paul Alofs, President and CEO, Princess Margaret Hospital Foundation, and 7-time Weekend Walker)
- Months of planning have gone into this event to guarantee an unforgettable weekend for all participants. Pit stops are set up along the route where walkers can rest, stretch, hydrate and grab a snack. I am extremely grateful to the many volunteers and crew members who are the backbone of this event, providing a wide range of services including medical care, route safety, gear transport and camp set-up. It's an amazing experience and I am thankful to all who continue to make this event an enormous success, year after year! I encourage everyone to join me next year and register today at www.endcancer.ca. (Christine Lasky, Vice President of Strategic Initiatives and Weekend walker)
ABOUT The Campbell Family Cancer Research Institute at Princess Margaret Hospital
- This year, 8200 new cases of gynecologic cancers will be diagnosed in Canada. This speaks to a real need for us to expand and broaden the focus of The Weekend to End Breast Cancer. Thus, we are proud to announce that beginning in 2010, the event will be renamed The Weekend to End Women's Cancers. The Weekend now has one simple goal: step by step, we aim to fight all women's cancers (Paul Alofs, President and CEO, The Princess Margaret Hospital Foundation and a 7-time Weekend Walker)
- Over the years, The Weekend to End Breast Cancer has been incredibly successful, making possible critical contributions to research and patient care. By broadening its scope to fight all women's cancers, we can have an even bigger impact and affect more lives. By allowing participants to designate whether the money they raise goes to breast cancer research, treatment and care, or to gynecologic cancers, we empower them. (Dr. Bob Bell, CEO and President, University Health Network)
- Another improvement for 2010: participants will now have the option of participating in a one-day walk, if they are unable to take part in the full, two-day journey. We want to allow more people to experience this life-changing event, knowing that they, too, have done their part to end women's cancers. (Dr. Stephane Laframboise, gynecologic oncologist)
The Campbell Family Cancer Research Institute at Princess Margaret Hospital brings together an elite team of cancer researchers, scientists, clinicians and staff dedicated to the ultimate goal of conquering cancer by leveraging basic, translational and clinical research into dramatic cancer breakthroughs. For more information, go to www.campbellfamilyinstiture.ca.
ABOUT Princess Margaret Hospital
Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute, have achieved an international reputation as one of the top 5 cancer research centres in the world. Princess Margaret Hospital is a member of University Health Network, which also includes Toronto General Hospital and Toronto Western Hospital. All three are research hospitals affiliated with the University of Toronto and more information about UHN can be found at www.uhn.ca.
ABOUT The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation at University Health Network raises funds for research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.pmhf.ca.